Email Marketing

Many of our clients have requested an email marketing service. Newsbeat Developments now supplies the following service:

  • Design of the template and placing of copy;
  • Importing, setup and maintenance of the address database;
  • Emailing of newsletters;
  • Feedback to the client on number of recipients, bounces, unsubscribes, new subscribers, etc.

Campaign Snapshot

Bounce Activity

Recipient Activity

To a lot of people, the term "email marketing" automatically conjures images of an email intent on one thing - selling. In actual fact, there are a number of types of email communications, some of which are not directly sales related but can certainly contribute to your bottom line in other ways.

Quick Announcements

Often called postcard emails, these are simple, brief announcements you might want to make informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds.


Email Newsletters

The primary purpose of an email newsletter is to build upon the relationship you have with your clients. Of course, this might (and should) indirectly result in a return of some sort, but the focus should be on providing relevant, useful content your subscribers might be interested in.

Often the content isn't directly related to your products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips.


Catalog Emails

A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase. .


Press Releases

If you have a list of media contacts email press releases can be a great way to attract news coverage. Maintaining your own list of media contacts can be a great way for you to send targeted, personalized press releases only to those contacts who will be interested.